Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
9 Types of Digital Marketing You Should Consider for Your Business
Types of Digital Marketing to Maximise Business Growth
- Social media marketing.
- SEO.
- Search engine marketing.
- Content marketing.
- Video marketing.
- Email marketing.
- Affiliate marketing.
- Influencer marketing.
Why is digital marketing important?
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Search engine optimization
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. defines it as “the art and science of making web pages attractive to search engines.”
The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a serch engine results page (SERP).
Today, the most important elements to consider when optimizing a web page for search engines include:
- Quality of content
- Level of user engagement
- Mobile-friendliness
- Number and quality of
In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site.
The strategic use of these factors makes search engine optimization a science, but the unpredictability involved makes it an art.
Ultimately, the goal is to rank on the first page of a search engine’s result page. This ensures that those searching for a specific query related to your brand can easily find y
our products or services. While there are many search engines, digital marketers often focus on Google since it’s a global leader in the search engine market.
In SEO, there’s no quantifiable rubric or consistent rule for ranking highly on search engines. Google and other search engines change their algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments to your strategy accordingly.
How to create a digital marketing strategy
For many small businesses and beginner digital marketers, getting started with digital marketing can be difficult. However, you can create an effective digital marketing strategy to increase brand awareness, engagement, and sales by using the following steps as your starting point.
How to create a digital marketing strategy
For many small businesses and beginner digital marketers, getting started with digital marketing can be difficult. However, you can create an effective digital marketing strategy to increase brand awareness, engagement, and sales by using the following steps as your starting point.